Since I designed my first shirt about 4 months ago a lot has changed with the Serious Squash Shop. I really only started all of this because of my knee surgery and the time I was forced to take away from the game; well I guess I wasn't totally away from the game, just off court and not coaching.
My first clothing began with just 4 colours of the original 'Dominate The T' shirt and eventually I decided to add a black tee and some tank tops. I now have 5 different versions/colours of hats (yes, I love hats!). I ordered 100 bandanas custom made in California with an original logo I had designed by a friend at Merch Asylum (seen below) in the UK which has positive thought statements built into the design. I got 4 colours of the bandanas printed. A goal of mine was to produce gear that helped you perform better; whether it was the statement on the back of the original tee that reads' if you can read this I'm winning,' or the sport psych wristbands or this Merch designed logo.
I have so many styles and sizes of sport psych wristbands I can't even count them all. I used some of the most powerful statements for me which I hope will inspire other people when they wear them to stay positive, work harder, or be more aggressive, to play smarter or to focus.
I just recently got in the 1st batch of hoodies on 4 different colours. This was a test batch to see what they were like and how'd they sell. The verdict is positive so far and I've just recently placed a 2nd order for these. This time I've done the logo all in 1 colour which I think will show up well on a variety of different coloured hoodies.
Recently I have also designed a 2nd tee. This one has 'Serious Squash' on the back and the phrase 'Seriously Sick Skills' written around the base of the standard Serious Squash logo on the front. I've again used various colours to create some sharp looking gear.
I had an idea not too long ago to design some 'golden tickets.' So although they do not get you a tour of the Serious Squash factory! They do get you 50% off your next order! What I'm going to do is place them randomly in approximately 1 out of every 10 orders. So anytime you place an order you have a 10% chance of getting 1 of these golden tickets. This is just 1 of the ways I will be trying to have some fun with the social media marketing and hopefully spreading the word of Serious Squash and gaining repeat customers (I've already had quite a few so I'm happy about that).
On top of all the gear I've been adding to the shop I also designed some backpacks. The backpacks were not for sale, they were given to the top Serious Squash sponsored athletes. Yes, that's correct if you haven't heard I now have a team of 8 players that I sponsor with free or discounted gear depending on their level and ranking.
Serious Squash is also a sponsor of the Victoria Junior Squash League and the Women's Squash League here in Victoria. I feel it's really important to invest in squash and help ensure the success of these events.
While working on the shop I've been also getting things going with Eye Rackets. I just signed my contract with them a couple of weeks ago. They were really keen to join forces with me and Serious Squash. They loved what I was doing with my blog and videos and wanted to be a part of it. It feels great to have a company that wants to take part in something fresh and new and believe in what I'm doing. I feel they are extremely supportive of my creativity and of course I wouldn't have signed with them if I didn't love their racquets. I'm hopeful one day to have a Serious Squash model :) How cool would that be? I don't really want to get too big or popular though. I prefer having a small group of loyal followers and keep this is a hobby and keep it all light and fun. It's easy to get wrapped up into the seriousness of squash training and competing and I'm hoping to maintain a bit of balance between skill improvement and fun. That's why we all started in the first place.
I thought it was worth a quick update on what's been happening with Serious Squash. And I guess this is why I haven't written as many blog posts recently. I still am coaching as well and running a pretty large junior program so needles to say I've been keeping busy. I'll get back to more posts when creativity strikes and I have the time to explain it in writing. Until then be sure to check out all the new gear in the shop at SeriousSquashShop.com Since you actually read right to the end use the code 'SSROCKS' and receive 15% off any order! Thanks so much for reading, following and supporting Serious Squash.